How Doe Deere Became The Rock Star Of The Makeup Industry

If you’re a makeup and beauty enthusiast, you’ve undoubtedly heard of Lime Crime. Or, at the very least, you have seen its influence in fashion magazines and on the runways.

 

Lime Crime, launched in 2008, is the cosmetics brand responsible for launching the trend of fearless neon pastel and glittery makeup. The brand is the creative brainchild of Doe Deere, an entrepreneur and self-expressive dreamer with a personality as colorful and bold as the cosmetics that she creates.

 

Before Doe Deere was the most emulated girl in the cosmetics industry, she was a Russian immigrant trying to navigate the streets of New York City. As an ambitious teenager with a burning desire to make it as a rock star, Deere found herself taking gigs at nightclubs and bars in Manhattan on a weekly basis.

 

In addition to her musical talent, Deere’s fashion style earned her loads of attention. Born with a deep need to express herself creatively at all times, Deere created a unique fashion aesthetic for herself by dressing in bright, glittery and attention-grabbing outfits that she made.

 

Eventually, Deere’s talent as a clothing designer and seamstress inspired her to launch a fashion line. Called Lime Crime, Deere’s fashion brand launched in 2004. Naturally, Deere modeled the clothing herself. However, she struggled to find makeup that was bold and bright enough to complement her creative outfits.

 

When Deere finally launched Lime Crime as a cosmetics brand in 2008, it was an attempt to inspire women like herself to experiment with wild makeup. Bright, metallic and sparkly products like the Unicorn Lipsticks and the Velvetines glosses were designed to challenge the minimalist style that was everywhere in 2008.

 

Deere’s devotion to her creative vision and her rebellious nature quickly paid off. Within just a few years, Lime Crime became the ultimate trendsetting brand, inspiring millions of millennials to paint their faces in glitter and pastels.

 

It didn’t take long for other makeup brands to catch on and emulate Lime Crime’s signature aesthetic of bright pastels and whimsical packaging. However, it’s apparent that Deere will always be ahead of the curve. While other brands copy whatever is trendy, Deere’s unique products are plucked from her dreamy imagination.

 

It’s Deere’s deep understanding of her own creative vision that has earned her company such a strong reputation. Lime Crime customers know that they are getting a product that is truly unique. Thanks to Doe Deere’s colorful and whimsical imagination, millions of millennial makeup lovers are expressing themselves with the magic of makeup.

 

Read more at http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true.

 

Don Ressler: A Man Passionate About Fashion

Don Ressler and Adam Goldenberg have shown that they are people that love what they do. When they have founded TechStyle, it was out of a desire to influence the world of fashion. They did not take any short cuts or cut corners. They have gotten into fashion on Zimbio because that is what they are passionate about. They have seen first hand the effect that a simple wardrobe change has on an individual. There have been many makeovers where a person who looked his usual unimpressive self and then experienced a transformation that has given him renewed confidence. When women go through this transformation, they are often ecstatic.

While these are really good transformation, they often cost a lot of money to achieve. For one thing, a lot of these clothes that are seen on makeovers cost hundreds if not thousands of dollars. One of the reasons is that a lot of these clothes are bought at stores that sell multiple brands at http://www.bloomberg.com/research/stocks/private/person.asp?personId=1434785&privcapId=37181322&previousCapId=37181322&previousTitle=Intelligent%20Beauty,%20Inc.. The companies have to order the clothes from the brand, deal with all of the distribution costs among other expenses. This jacks the price up in a lot of cases. Fortunately, Don Ressler has found a way to cut costs.

One method that Don Ressler uses is to create all of the products in house. He has hired creative directors and designers to come up with some unique styles for various types of clothes. He has also influenced some of the stagnant areas of the industry. For example on centraljerseyworkingmoms.com, he has taken on the athletic clothing industry and brought out some new styles known as ‘athleisure’. People have been inspired and challenged to come up with their own unique outfits that will impress not only themselves, but others as well.

To top it all off, Don Ressler’s brands such as Fabletics has a business model that ensures success. It is subscription based. Customers have to sign up and pay a monthly subscription fee. This enables them to save money on the clothes they buy. Members also get a bonus in which they receive a set of products every month for free. This is sure to keep the customers loyal to TechStyle brands.

How To Plan A Party Without the Stress

Are you set to plan an awesome party and don’t know how to start? Don’t forget all the little details, decor, and people to invite. Some people can pull it off flawlessly, but if you have no experience, it can seem daunting. Here’s the lowdown on how to have a stress-free experience.

 

You have to start with an outline of what you’re doing. It’s time to get organized. Who’s coming? Is it going to be kid friendly? Are you going to serve alcohol? These are things you need to think about before you start putting the car in motion. Don’t forget to send out invitations to all your guests so they can R.S.V.P as soon as possible. If you want to have a theme for the party, decide what one you would want. There are so many to pick from like: a Hawaiian theme, 1920’s theme, or a circus theme. You really can get creative with what you want. Now if this party is kid friendly set aside a kiddie table or room with fun stuff they can do. This way they will entertained, so the adults can enjoy themselves too. On that note, if you have a self-service bar guests can enjoy their refreshments just the way they want it. You can even create some kind of concoction to go with your theme.

 

Do yourself a favor by keeping the table settings and appetizers simple. There are plenty of easy recipes out there that look like you spent hours on it, but you didn’t. They always say that the best hosts are ones that are relaxed and are enjoying themselves. Send guests home with a party favor so they remember how much fun your party was to attend.

 

If you are looking for corporate event planners in NYC or any other kind of event planners in NYC, Twenty Three Layers are the company for you! They are a full-service event planning and design firm that can make any event glamorous and elegant, or simple and refined. Twenty Three Layers is one of the best event planning companies in NYC that is hard to beat.

OSI Group The Large Global Food Company

Did you know that the OSI Group is not only a large global food company, it is one of America’s largest privately owned companies?

It has facilities all over the world and the headquarters are in Aurora, Illinois. More than 20,000 employees in 17 countries are engaged professionally in producing high quality and custom food products.

It is very likely that you have eaten food processed by the OSI Group at Pizza Hut, or Subway or McDonalds! In 2016, they were listed by Forbes magazine as number 58. It’s income is listed at $6.1 billion USD. Recently they purchased Flagship Europe which is a major European food processing company. In 2016, the OSI Group also was awarded the Globe of Honour by the British Safety Council. This recognition is especially significant for companies in the food industry.

The average person has never heard of this extraordinary American company. Yet, it is a world-wide leader in the food industry. Count on the OSI Group to meet your company’s needs because they are experts in creating custom solutions. Because of their global reach and extensive resources they are well prepared to provide excellent food service.

Remarkably,the OSI Group was founded in 1909 in the same geographic area as McDonalds in Illinois. Some of the same people were involved in developing both companies. The story behind the development of this large corporation is fascinating.

What Brad Reifler Suggests Investors Do To Avoid Investor Traps

Brad Reifler is an investment guru and founder of a major hedge fund management company, Forefront Capital. Reifler’s company has serviced a lot of executives and high profile clients, but he also has been putting forth an effort to open the doors to smaller income clients. Brad Reifler has been reaching out to these clients by offering some guidelines on getting started investing.

His first piece of advice is to avoid making all the investments in the stock market as it can be volatile and not all the hot investments you see out there are as gold as they appear.

He also cautions investors to do research on brokers and money managers and only invest with trusted individuals. Then, he also tells investors to know their investment goals and never deviate away from them.

According to Bloomberg, Brad Reifler has been in the investing and financial advisory business for over 30 years. He began after graduating from Bowdoin College by founding a discretionary accounts management company, Reifler Trading Corporation. The company also specialized in global derivatives and was later sold at a high price to REFCO.

Reifler also founded Pali Capital in 1995 where he served as CEO for about 14 years. This company was a private equity firm in which Reifler took a hands-off approach to how brokers managed client funds. Learn more about Brad Reifler: http://www.huffingtonpost.com/author/bradreifler-226

Brad Reifler founded Forefront Capital in 2007 and brought a packaged solution to the way their financial services were conducted. He also established Forefront Advisory and Forefront Partners alongside the main firm.

Brad Reifler was pleased with how the firm was able to form partnerships and business strategies with many banks and fortune 500 companies, but he wanted to do something else with the company.

He had tried to help his father invest his life savings in an alternative fund some years before, but couldn’t do it because his father was unaccredited. So Reifler setup a public fund with help from SEC where non-accredited individuals could invest with as little as $2,500.

Reifler hopes this is just the start to bringing in the 99% of people who might otherwise be too afraid to invest.

Comparing new and Used BMW

Ever wonder what the benefits of buying a used (like new) BMW compared to brand new one. There can be a lot of benefits to buying a used BMW rather than a new BMW. Arguably one of the best reasons for buying a used one is the depreciation and lower price tag. A new BMW is going to be a bit pricey but a used one has depreciated in value and you can usually get a great deal. Also when buying used you do not have to deal with all the crazy fees of buying a new BMW.

There are a lot of great BMW vehicles. It all depends on the lifestyle of the buyer. For those that are looking for pure performance the M3 and M5 and great. For those looking for more affordable price tag with performance, handling and good fuel economy the 3 series is also great.

When purchasing a BMW there are a few steps you have to take. The first step is to find the model you like the best. Next you fill out paperwork and pay the down payment if required. After that drive off.

 

Top Three Secrets that Helped Fabletics to Excel in Activewear Industry

About Fabletics

It was in the year 2013 when Fabletics Company was founded. It focused on coming up with stylish and fashionable activewear with pocket-friendly prices. The company started as selling its products on Amazon, and it thrived. Today, the company is estimated to be worth over $250 million. Most of the companies that Fabletics was competing with had poor quality and expensive products; this is one of the reasons that led to the growth and success of the company. Here below are some of the strategies that the company has used and helped them to make high sales and become popular on Amazon.

 

  1. People who visit physical stores are more likely to leave having bought a product, unlike those visiting online store. By understanding the above fact, Fabletics worked on a strategy to ensure that over 50% of the potential customers browsing through their products become a member of their sites. The move creates a chance for the buyer to visit the store again and shop.
  2. The second strategy that the company has used to ensure they win to get more customers on Amazon and other e-commerce sites is by use of online data. Unlike local store where the products on display are based on the seller’s taste and preference, Fabletics use the customers’ data, e.g., their searches and get to know whatever customers need and want. The move has helped the company to have the right products that the customers’ needs and this have boosted the company’s sales.
  3. Another thing that helped the company thrive in the market is the flexibility and fluidity. Listening to customers’ feedback’s and being capable of solving their problems has impacted the performance of the company. The company focuses on satisfying the customers’ needs by providing quality and fashionable activewear. The move has helped the company to beat other existing companies in sales.

 

Conclusion

Embracing the tech and satisfying the customers’ needs are some of the factors that have helped Fabletics to take on Amazon. The company has been innovative and has a team of experts in IT who has assisted in coming up with ways of getting customers data scrutinize it and get to know what they want and what they do not. The company also focused on pricing and quality. Fabletics owes all of its success to all these factors.

Alexia Beltyukov; Unique Strategies From Unique People

Alexei Beltyukov is a Russian entrepreneur who started his career in 1998. Over the years, he has managed to gain great experience in the financial market.

He has established different companies that have managed to support the start-up companies. The first company that he founded was the A-Ventures in 2007.

This is a company that focused providing operational turnarounds for the industrial company. Basically, the company was supporting the struggling companies by providing finances. He was the managing partner of the firm for seven years before selling the company in 2014.

Still, in 2007, he founded the Mechanicus a company based in Russia. He served the company for the last ten years. In 2013, he went ahead and founded the Endemic capital which is a company that focuses on the supporting the startup companies. Learn more about more Alexei Beltyukov:  https://www.scribd.com/document/233922503/Alexei-Beltyukov-Explains-Why-Facebook-Could-Be-the-Best-Thing-for-Upstart-Entrepreneurs

He also founded the New Gas Technologies in 2006 and has been the chairman of the board since then.

According to Euro Hockey, in addition to working with his own companies, Alexei Beltyukov has been employed before in different companies. He was the associate of the McKinsey & Company. He was later promoted to the position of Engagement Manager. He was with the company for five years.

The other companies that he has been involved in include; Brunswick Capital as VP Business Development, he has been the CEO of Renova Project, Skolkovo Foundation as a senior VP, SOLVY as the director, Moscow Exchange, and Foro Energy.

He also supports the government of Russian by providing guidance in the economic sector through the Skolkovo Foundation. This foundation also supports the startup’s companies that deal with technology.

Unveiling A Man With A Heart For The Aged

Jason Hope is a big name in the entrepreneurial world. He got known for the start of Human Rejuvenation Technology Inc. Jason was born in Temple in Arizona. He further pursued a finance degree from Arizona state university and later got MBA from Carey school of Business. He was determined to see people live a better life. It led him to fund researchers to come up with discoveries on preventive measures of the various diseases. To achieve this, he incorporated the technology.

Jason Hopes’ generous nature has led him in funding education related projects. He offers both the resources and his time to have the project become a success. The beneficiaries of the funding include the True Colors, Arizona Science Centre, and Tony Hawk Foundation among many others.

Jason’s is more assured that with better use of the technological advancement the ailments related to age could be reduced. He believes if all the concerned personnel embraced the technology most ailments could get tamed. Jason sees technology as the tool that will fasten the services and inventions in the health sector. He sees technology as the future of the health industry.

In the aim to reach a large area he has partnered with people and organizations of a similar mindset like the SENs Research Foundation. The organization is known to have concern for the aging. It does this by funding the related researches. He is also a participant in many conferences related to solving most problems affecting human beings.

Jason Hope attended the biotechnology conference. It focused on establishing the measures towards curbing aging-related diseases. The meeting saw the union of people of different professions with the aim of trying to find a solution for the ailments. The different approach and knowledge were meant to form a background for solving the problem as a whole.

The Rise and Success of Fabletics through Reverse Showrooming

If you interested in the e-commerce fashion industry, then there are companies to watch out. You should look out for growing companies in both offline and online markets. One of the companies that has taken the fashion retail industry with a bang is Fabletics. The company has succeeded by coming up with concepts that improve customer service and customer experience. Fabletics products have been established and advanced by Kate Hudson. She is behind most of the fashionable activewear clothing produced by the firm. Fabletics is doing quite well. It has accomplished a lot in a very short time. The growth of the company has seen it compete with retailer giants like Amazon.

 

How has Fabletics managed to stay ahead of the competition? The answer is a creative business model and strategy. The company today competes with internet giants like Amazon. This is not a small feat because Amazon dominates 20 percent of the e-commerce industry. Fabletics has managed to beat such huge competitors by creating a reverse showrooming business model. The showrooming business model works by customers viewing products at stores and purchasing them elsewhere. Customers often buy from places at cheaper prices. Clothing retailers and stores have lost a lot of money from showrooms. Fabletics found a way to solve the problem through a reverse showrooming strategy. Customers can access the products either online or offline. Fabletics doesn’t care whether customers buy at the physical stores or e-commerce platform. The firm is satisfied as long as customers purchase from the company.

 

To increase inclusion and diversity with the products, Fabletics has opened another line of clothing that includes men’s wear. Men are now welcomed to the clothing stores to purchase accessories and sportswear. Fabletics released another line of product that includes dresses and swimsuits. All the clothing provided by the company are set for male and female clients.

 

Fabletics came about because there was a big business gap in the sportswear market. Kate Hudson opened the firm with JustFab founders, Don Ressler and Adam Goldenberg. They came up with the idea after noticing that there was no fashionable activewear clothing on the market. Most of the clothing available were the traditional dull clothes. The Fabletics brand was released to form a highly fashionable brand. Even though there are several luxury brands in the market today, Fabletics beats them with its excellent customer service. The gap in the market proved a suitable venture and it has since paid off. Fabletics was started in the year 2013. Within three years of operation, the company has grown to become worth $250 million.

 

Fabletics line of clothing has inspired customers to work out and exercise. The result is that the firm has changed the lives of many. The brand avails its products with the best designs and great prices. In a bid to inspire its customers, the company has created a forum where users showcase their passion every day. Fabletics has grown to become more than another retail destination. Instead, the company is made of a supportive community that wants to inspire and motivate themselves.