The Rise and Success of Fabletics through Reverse Showrooming

If you interested in the e-commerce fashion industry, then there are companies to watch out. You should look out for growing companies in both offline and online markets. One of the companies that has taken the fashion retail industry with a bang is Fabletics. The company has succeeded by coming up with concepts that improve customer service and customer experience. Fabletics products have been established and advanced by Kate Hudson. She is behind most of the fashionable activewear clothing produced by the firm. Fabletics is doing quite well. It has accomplished a lot in a very short time. The growth of the company has seen it compete with retailer giants like Amazon.

 

How has Fabletics managed to stay ahead of the competition? The answer is a creative business model and strategy. The company today competes with internet giants like Amazon. This is not a small feat because Amazon dominates 20 percent of the e-commerce industry. Fabletics has managed to beat such huge competitors by creating a reverse showrooming business model. The showrooming business model works by customers viewing products at stores and purchasing them elsewhere. Customers often buy from places at cheaper prices. Clothing retailers and stores have lost a lot of money from showrooms. Fabletics found a way to solve the problem through a reverse showrooming strategy. Customers can access the products either online or offline. Fabletics doesn’t care whether customers buy at the physical stores or e-commerce platform. The firm is satisfied as long as customers purchase from the company.

 

To increase inclusion and diversity with the products, Fabletics has opened another line of clothing that includes men’s wear. Men are now welcomed to the clothing stores to purchase accessories and sportswear. Fabletics released another line of product that includes dresses and swimsuits. All the clothing provided by the company are set for male and female clients.

 

Fabletics came about because there was a big business gap in the sportswear market. Kate Hudson opened the firm with JustFab founders, Don Ressler and Adam Goldenberg. They came up with the idea after noticing that there was no fashionable activewear clothing on the market. Most of the clothing available were the traditional dull clothes. The Fabletics brand was released to form a highly fashionable brand. Even though there are several luxury brands in the market today, Fabletics beats them with its excellent customer service. The gap in the market proved a suitable venture and it has since paid off. Fabletics was started in the year 2013. Within three years of operation, the company has grown to become worth $250 million.

 

Fabletics line of clothing has inspired customers to work out and exercise. The result is that the firm has changed the lives of many. The brand avails its products with the best designs and great prices. In a bid to inspire its customers, the company has created a forum where users showcase their passion every day. Fabletics has grown to become more than another retail destination. Instead, the company is made of a supportive community that wants to inspire and motivate themselves.

Leave a Reply

Your email address will not be published. Required fields are marked *