Top Three Secrets that Helped Fabletics to Excel in Activewear Industry

About Fabletics

It was in the year 2013 when Fabletics Company was founded. It focused on coming up with stylish and fashionable activewear with pocket-friendly prices. The company started as selling its products on Amazon, and it thrived. Today, the company is estimated to be worth over $250 million. Most of the companies that Fabletics was competing with had poor quality and expensive products; this is one of the reasons that led to the growth and success of the company. Here below are some of the strategies that the company has used and helped them to make high sales and become popular on Amazon.


  1. People who visit physical stores are more likely to leave having bought a product, unlike those visiting online store. By understanding the above fact, Fabletics worked on a strategy to ensure that over 50% of the potential customers browsing through their products become a member of their sites. The move creates a chance for the buyer to visit the store again and shop.
  2. The second strategy that the company has used to ensure they win to get more customers on Amazon and other e-commerce sites is by use of online data. Unlike local store where the products on display are based on the seller’s taste and preference, Fabletics use the customers’ data, e.g., their searches and get to know whatever customers need and want. The move has helped the company to have the right products that the customers’ needs and this have boosted the company’s sales.
  3. Another thing that helped the company thrive in the market is the flexibility and fluidity. Listening to customers’ feedback’s and being capable of solving their problems has impacted the performance of the company. The company focuses on satisfying the customers’ needs by providing quality and fashionable activewear. The move has helped the company to beat other existing companies in sales.



Embracing the tech and satisfying the customers’ needs are some of the factors that have helped Fabletics to take on Amazon. The company has been innovative and has a team of experts in IT who has assisted in coming up with ways of getting customers data scrutinize it and get to know what they want and what they do not. The company also focused on pricing and quality. Fabletics owes all of its success to all these factors.

Alexia Beltyukov; Unique Strategies From Unique People

Alexei Beltyukov is a Russian entrepreneur who started his career in 1998. Over the years, he has managed to gain great experience in the financial market.

He has established different companies that have managed to support the start-up companies. The first company that he founded was the A-Ventures in 2007.

This is a company that focused providing operational turnarounds for the industrial company. Basically, the company was supporting the struggling companies by providing finances. He was the managing partner of the firm for seven years before selling the company in 2014.

Still, in 2007, he founded the Mechanicus a company based in Russia. He served the company for the last ten years. In 2013, he went ahead and founded the Endemic capital which is a company that focuses on the supporting the startup companies. Learn more about more Alexei Beltyukov:

He also founded the New Gas Technologies in 2006 and has been the chairman of the board since then.

According to Euro Hockey, in addition to working with his own companies, Alexei Beltyukov has been employed before in different companies. He was the associate of the McKinsey & Company. He was later promoted to the position of Engagement Manager. He was with the company for five years.

The other companies that he has been involved in include; Brunswick Capital as VP Business Development, he has been the CEO of Renova Project, Skolkovo Foundation as a senior VP, SOLVY as the director, Moscow Exchange, and Foro Energy.

He also supports the government of Russian by providing guidance in the economic sector through the Skolkovo Foundation. This foundation also supports the startup’s companies that deal with technology.