Top Three Secrets that Helped Fabletics to Excel in Activewear Industry

About Fabletics

It was in the year 2013 when Fabletics Company was founded. It focused on coming up with stylish and fashionable activewear with pocket-friendly prices. The company started as selling its products on Amazon, and it thrived. Today, the company is estimated to be worth over $250 million. Most of the companies that Fabletics was competing with had poor quality and expensive products; this is one of the reasons that led to the growth and success of the company. Here below are some of the strategies that the company has used and helped them to make high sales and become popular on Amazon.


  1. People who visit physical stores are more likely to leave having bought a product, unlike those visiting online store. By understanding the above fact, Fabletics worked on a strategy to ensure that over 50% of the potential customers browsing through their products become a member of their sites. The move creates a chance for the buyer to visit the store again and shop.
  2. The second strategy that the company has used to ensure they win to get more customers on Amazon and other e-commerce sites is by use of online data. Unlike local store where the products on display are based on the seller’s taste and preference, Fabletics use the customers’ data, e.g., their searches and get to know whatever customers need and want. The move has helped the company to have the right products that the customers’ needs and this have boosted the company’s sales.
  3. Another thing that helped the company thrive in the market is the flexibility and fluidity. Listening to customers’ feedback’s and being capable of solving their problems has impacted the performance of the company. The company focuses on satisfying the customers’ needs by providing quality and fashionable activewear. The move has helped the company to beat other existing companies in sales.



Embracing the tech and satisfying the customers’ needs are some of the factors that have helped Fabletics to take on Amazon. The company has been innovative and has a team of experts in IT who has assisted in coming up with ways of getting customers data scrutinize it and get to know what they want and what they do not. The company also focused on pricing and quality. Fabletics owes all of its success to all these factors.

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