The fashion world is a funny world. One interesting thing about the fashion industry is that only certain parts of the fashion industry are moving quickly while others are hardly seeing any changes. Fortunately, TechStyle is looking to make the changes in the different areas of fashion that are in need of major change. One example of the area that has been touched by TechStyle is activewear. Kate Hudson, Don Ressler and Adam Goldenberg have seen how limited and uninspired the activewear clothing has been for the longest time. They have gotten together and thought about ways that they can bring about change to this portion of the industry. As a result, Fabletics has been founded.
Among the changes that Fabletics has contributed to the fashion industry is the spreading of awareness of a relatively new form of fashion called ‘athleisure’. These are the types of clothes that could be worn to a workout and to other occasions. The style of these clothes are flattering enough for women. Kate Hudson’s passion for fashion has led her to bring out an opportunity for people to enjoy high fashion in every aspect of their lives without having to pay tons of money.
Another aspect of Fabletics is the paid membership business model. When people pay for membership, they are actually paying for many perks and advantages. One major advantage they get for their membership is savings. Another perk is that customers are sent a free outfit every month as a token of appreciation for their business. The best part of Fabletics is that the company goes out of the way to gather information on what the customers want so that they can continue to bring forth items they enjoy.
Kate Hudson has shown that she is more than just an actor. She is also someone who is very business savvy and willing to work with people who are able to bring her dreams to life. One thing that she believes is that people should not have to be rich and famous in order to enjoy some of the greatest fashion they can find.