Don Ressler and Adam Goldenberg have shown that they are people that love what they do. When they have founded TechStyle, it was out of a desire to influence the world of fashion. They did not take any short cuts or cut corners. They have gotten into fashion on Zimbio because that is what they are passionate about. They have seen first hand the effect that a simple wardrobe change has on an individual. There have been many makeovers where a person who looked his usual unimpressive self and then experienced a transformation that has given him renewed confidence. When women go through this transformation, they are often ecstatic.
While these are really good transformation, they often cost a lot of money to achieve. For one thing, a lot of these clothes that are seen on makeovers cost hundreds if not thousands of dollars. One of the reasons is that a lot of these clothes are bought at stores that sell multiple brands at http://www.bloomberg.com/research/stocks/private/person.asp?personId=1434785&privcapId=37181322&previousCapId=37181322&previousTitle=Intelligent%20Beauty,%20Inc.. The companies have to order the clothes from the brand, deal with all of the distribution costs among other expenses. This jacks the price up in a lot of cases. Fortunately, Don Ressler has found a way to cut costs.
One method that Don Ressler uses is to create all of the products in house. He has hired creative directors and designers to come up with some unique styles for various types of clothes. He has also influenced some of the stagnant areas of the industry. For example on centraljerseyworkingmoms.com, he has taken on the athletic clothing industry and brought out some new styles known as ‘athleisure’. People have been inspired and challenged to come up with their own unique outfits that will impress not only themselves, but others as well.
To top it all off, Don Ressler’s brands such as Fabletics has a business model that ensures success. It is subscription based. Customers have to sign up and pay a monthly subscription fee. This enables them to save money on the clothes they buy. Members also get a bonus in which they receive a set of products every month for free. This is sure to keep the customers loyal to TechStyle brands.